Blog

eSPARES EMPATHY WITH NO LIMITS

When your business is about selling all kind of little pieces, big pieces, whatever pieces, pieces from different manufacturers and pieces from different places of the world you can only thing in one word ORGANIZATION.

Which KPIs do you need to succeed

As soon as we start developing a marketing strategy, we need to create our measurable concepts, as well as monitoring and planning concepts. This is highly important because having these ‘structured’ strategy, we can analyse and measure our goals and see if we are having success or failing. At this point is when KPIs appear. Key Performance Indicators are those variables that we consider strategic for our model of business.

TOUS, who has a bear has a treasure

The hippest bear in the world expands a little further to international online market with the launch of its multi-language search engine

Come with me, dearest brand lovers

Being a beloved brand by consumers is the source of happiness of any marketing team. Having a brand lover, an innate brand advocate who knows how to argue the positive side of your company in any conversation in which opponents appear, it is to reach the summit of a great job.

Search, compare and click

For recently years, ecommerce is continually growing and its evolution is exponential. According to the latest study by the National Commission Markets and Competition (CNMC) between April and June 2016 approximately 69.5 million e-commerce transactions were made, which means an increase of 23% compared to the previous quarter.

MEDIA MARKT THE PURSUIT OF HAPPINESS

So that with Media Markt being happy costs so little is something already knew. But now that EmpathyBroker is part of this electronics giant’s life, finding what you are looking for costs so little too.

EmpathyDay 2016

By Angel Maldonado

Could not feel happier and prouder after our 2016 EmpathyDay. This year everyone gathered in Asturias, celebrating our new team and offices in Gijon Technology Park.

Announcing the new EmpathyBroker PlayBoard

By Angel Maldonado

Our new PlayBoard will co-exist with the current version (v3) of our Dashboard, however our new admin tool is conceived as a Game, fulfilling a set of key use cases in SiteSearch and eCommerce Search management from a Gaming perspective.

My Three Kings Epiphany

By Angel Maldonado

Today January the 6th is the day Christians celebrate the arrival of the Three Kings and with it the end of the festive Christmas season. This day is celebrated as...

Monobrand vs Multibrand positioning

Since the Internet was introduced as a new media, it seamed advertising would be easier and cheaper from then on, in comparison with offline media.