Blog

The power of Findability on Black Friday and Cyber Monday

The end of the year is coming; Christmas time are closer than we can imagine and the time to start thinking on Christmas gifts has to be right now. Hopefully for those shopping lovers Black Friday and Cyber Monday discounts are also coming and this is one of the best news for this situation.

Findability and Add2Cart correlation

Too often within e-commerce we talk about simple conversion metrics that don’t focus on the customer or brand experience, both of which are extremely important and hold great value. The same can be said with regards to site search. The main goal seems to be whether the customer bought or not, regardless of their experience.

Trick or search? Get your site ready for halloween!

Sometimes, we like to say Findability is a kind of magic. But far from being a spooky concept, Findability is all about numbers, analysis and, especially, empathy. When you get visitors data from your site search you are able to design a better sales strategy based on users’ intentions and navigation.

Findability, the fundamental component of online conversion

By Angel Maldonado

Imagine your client always finds what they need when they come to your site. Imagine that they love your brand so much that they recommend you to everyone they know? Stop imagining! Make it happen!

MASSIMO DUTTI ‘S NEW BRAND APP SITE SEARCH

EmpathyBroker’s Team is very glad to announce our last and successful project for Massimo Dutti the integration of our site search on the brand’s mobile app.

Facets internal search engine what you want, as you want

Getting into a web ecommerce and finding exactly what you’re looking for is a shared dream for all users and all e-commerce. Why? Because a happy customer is a customer...

More than just Search

By Angel Maldonado

We all love Search, that one place where you can actually say something, type anything and get a response. Going into a site with illusion and willing to buy what you need. When sending a query one feels like opening a present wondering what is behind. And when a search engine knows the user, it gives exactly what he needs and wants.

eSPARES EMPATHY WITH NO LIMITS

When your business is about selling all kind of little pieces, big pieces, whatever pieces, pieces from different manufacturers and pieces from different places of the world you can only thing in one word ORGANIZATION.

Which KPIs do you need to succeed

As soon as we start developing a marketing strategy, we need to create our measurable concepts, as well as monitoring and planning concepts. This is highly important because having these ‘structured’ strategy, we can analyse and measure our goals and see if we are having success or failing. At this point is when KPIs appear. Key Performance Indicators are those variables that we consider strategic for our model of business.

TOUS, who has a bear has a treasure

The hippest bear in the world expands a little further to international online market with the launch of its multi-language search engine

Come with me, dearest brand lovers

Being a beloved brand by consumers is the source of happiness of any marketing team. Having a brand lover, an innate brand advocate who knows how to argue the positive side of your company in any conversation in which opponents appear, it is to reach the summit of a great job.

Search, compare and click

For recently years, ecommerce is continually growing and its evolution is exponential. According to the latest study by the National Commission Markets and Competition (CNMC) between April and June 2016 approximately 69.5 million e-commerce transactions were made, which means an increase of 23% compared to the previous quarter.

MEDIA MARKT THE PURSUIT OF HAPPINESS

So that with Media Markt being happy costs so little is something already knew. But now that EmpathyBroker is part of this electronics giant’s life, finding what you are looking for costs so little too.

EmpathyDay 2016

By Angel Maldonado

Could not feel happier and prouder after our 2016 EmpathyDay. This year everyone gathered in Asturias, celebrating our new team and offices in Gijon Technology Park.

Announcing the new EmpathyBroker PlayBoard

By Angel Maldonado

Our new PlayBoard will co-exist with the current version (v3) of our Dashboard, however our new admin tool is conceived as a Game, fulfilling a set of key use cases in SiteSearch and eCommerce Search management from a Gaming perspective.

My Three Kings Epiphany

By Angel Maldonado

Today January the 6th is the day Christians celebrate the arrival of the Three Kings and with it the end of the festive Christmas season. This day is celebrated as...

Monobrand vs Multibrand positioning

Since the Internet was introduced as a new media, it seamed advertising would be easier and cheaper from then on, in comparison with offline media.