About us

We believe technology will empower brands to respect the individual, serve the community, and thrive through these relationships.

About us

We believe technology will empower brands to respect the individual, serve the community, and thrive through these relationships.

Our story

Making ethical, expressive and human-centred digital commerce solutions since 2012.

Since he was a child, our rebellious founder Ángel’s dream was to build technology that expressed itself in a way that we could all relate to, and that helped to guide us towards our collective progress and individual fulfilment.

In 2012, his dream became Empathy, and a large family of brands and teammates have grown with us ever since. These collaborations have taught us how human-centred design principles can bring trust and joy to every Search and Discovery experience.

In retail, the ease of finding, discovering and sharing products is crucial to success. Frictionless and joyful experiences give brands the edge over those who merely display products in lifeless grids.

Over the years, we’ve seen the world ebb and flow with economic and societal shifts. We know that sustaining a thriving business rests on how evident its commitment to a positive and trustworthy service is to its customers.

Today, everything we do is driven by the three pillars of Digital Empathy: Trust, Understanding and Joy. We ensure that our clients and their customers feel safe, understood, and happy with every Search.

Because of this, we are vehemently opposed to systems built around the trade of personal data, and we work hard to build platforms based on service over spying.

Our people

Exec team
  • Angel Maldonado

    Angel
    Maldonado

  • Borja Santaolalla

    Borja
    Santaolalla

  • José Lueje

    José
    Lueje

  • Eunice Miranda

    Eunice
    Miranda

  • Henrik Nambord

    Henrik
    Nambord

  • Tania Asa

    Tania
    Asa

  • Germán Heredia

    Germán
    Heredia

  • Lara Menéndez

    Lara
    Menéndez

+200
people from around the world
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Your trust

Today's trust crisis touches every aspect of people's digital life, from fake news to the surveillance economy. Although many commerce companies do not abuse personal data, most consumers do not trust most of the brands they buy or use.

Consumers reward brands they trust through advocacy, loyalty, and expenditure. Empathy helps brands develop meaningful relationships with consumers because we built our platform and our company on a foundation of trust.

That’s why Empathy is the Commerce Search and Discovery platform you can Trust.

Your trust

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