About us

We believe technology will empower brands to respect the individual, serve the community, and thrive through these relationships.

About us

We believe technology will empower brands to respect the individual, serve the community, and thrive through these relationships.

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Our story

Making ethical, expressive and human-centred digital commerce solutions since 2012.

Angel Maldonado, CEO & Founder

Since he was a child, our rebellious founder Ángel’s dream was to build technology that expressed itself in a way that we could all relate to, and that helped to guide us towards our collective progress and individual fulfilment.

Angel's Dream

In 2012, his dream became Empathy, and a large family of brands and teammates have grown with us ever since. These collaborations have taught us how human-centred design principles can bring trust and joy to every Search and Discovery experience.

Empathy.co customers

In retail, the ease of finding, discovering and sharing products is crucial to success. Frictionless and joyful experiences give brands the edge over those who merely display products in lifeless grids.

Empathy.co Vision

Over the years, we’ve seen the world ebb and flow with economic and societal shifts. We know that sustaining a thriving business rests on how evident its commitment to a positive and trustworthy service is to its customers.

Empathy.co Team

Today, everything we do is driven by the three pillars of Digital Empathy: Trust, Understanding and Joy. We ensure that our clients and their customers feel safe, understood, and happy with every Search.

Empathy Platform

Because of this, we are vehemently opposed to systems built around the trade of personal data, and we work hard to build platforms based on service over spying.

Our ethical commitment

Our Ethical Commitment

Putting values into action, we’ve extended the pillars of Digital Empathy beyond company boundaries to found the Ethical Commerce Alliance. A rapidly growing industry network of experts committed to protecting privacy and putting ethical values atop business’ agendas.

DISCOVER THE ECA

Ethical Commerce Alliance site

Leading

Jessica Marinero
Jessica
Marinero

SME Customers

Borja Santaolalla
Borja
Santaolalla

Trust

Germán Heredia
Germán
Heredia

Enterprise Customers

Jordan Zimmerman
Jordan
Zimmerman

Marketing

José Lueje
José
Lueje

Finance

Natalia De Vicente
Natalia
De Vicente

People

Fernando Menéndez
Fernando
Menéndez

SME Growth

David Suárez
David
Suárez

Engineering

Marcia De Oliveira
Marcia
De Oliveira

Product Ops.

Pablo Cañal
Pablo
Cañal

Privacy

Ángel Maldonado
Ángel
Maldonado

Founder

Néstor Fernández
Néstor
Fernández

Enterprise

Leticia Amores
Leticia
Amores

Disruption

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Empathy academy for students

Academy Fellowships
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Want to work with us?

Jobs at empathy
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