Resources
Blog
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Pioneering a way to measure trust in online retail
Blog Post28 September 2023
Today’s consumers place a huge amount of trust in online retailers. In return, they expect a safe, secure and non-intrusive shopping experience. Heres's how that can be guaranteed.
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Kroger + Empathy.co: AI Search Applied to Grocery
Blog Post26 September 2023
Nearly five years ago, pre-pandemic, and before online shopping became the norm, Empathy.co and The Kroger Co began collaborating. In need of an enhanced Search & Discovery experience across their...
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Using Search and Discovery to Generate Exponential Ecommerce Growth
Blog Post05 September 2023
From predictive layers offering real-time, customised recommendations, to a privacy-first approach, PDPAOLA is redefining what it means to shop for jewellery online.
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Explainable AI in Retail: Delivering Trust, Transparency and Personalisation
Blog Post21 August 2023
For retailers, explainable AI leads to better decision making and understanding. For shoppers, it builds greater trust and improves the shopping experience.
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How Retailers Can Optimise Search Results to Reduce Bounce Rates
Blog Post15 August 2023
Understanding and harnessing the power of search results can enhance engagement, increase conversions, and ultimately drive growth in revenue.
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Redefining Privacy: How Retailers Can Learn from the Failures of Big Tech & Protect Gen Z data
Blog Post21 July 2023
Discover Gen Z's online expectations when it comes to privacy and learn how retailers can adopt ethical data strategies for an improved shopping journey.
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Semantic Models in Vector Search
Blog Post05 July 2023
Discover how Vector Search combines with semantics, NLP & NLG to deliver privacy and consent integrity paired with faster, more relevant results.
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The Path to Empathy: A Commerce Search Success Story
Blog Post26 June 2023
BSH, Europe’s leading appliance manufacturer, teamed up with Empathy.co to enhance the search journey for customers, resulting in significant improvements in discovery and engagement. The collaboration has led to a +13% increase in search sessions, an +11% boost in click-through rates, increased findability, and a +44% rise in add to carts, underlining the value of a personalised, empathy-driven shopping experience.
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Master the art of summer sales: 7 strategies for retailers in 2023
Blog Post21 June 2023
Seize the summer sales season with these 7 strategies. Outshine your competition and delight your shoppers.
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Revolutionising content discovery with Holons Search
Blog Post19 June 2023
See how Empathy.co is reimagining search with the power of Holons, creating a new, more intuitive way of discovering and interacting with content.
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In the News: Empathy.co launches Open Innovation to build new innovation-led ideas for the eCommerce sector
Announcement06 June 2023
At a time when technology is thrown into the world and hoped to become right, elevating values and responsibility becomes paramount. May we present to you, Open Innovation. Last week...
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What Does Ethical Personalisation in Retail Mean?
Blog Post26 May 2023
In today’s fiercely competitive retail landscape, successful online retailers understand the power of creating personalised experiences to foster a deep connection with their brands. Ethical personalisation has a pivotal role...
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Understanding Vectors and Semantics
Blog Post23 May 2023
When it comes to commerce search, helping shoppers find what they are looking for efficiently and effectively is crucial for a successful shopping experience. Limiting search results to keyword matches...
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5 Top Tips for Driving eCommerce Revenue Growth
Blog Post04 April 2023
How can you build customer trust through ethical personalisation, profiling, explainability, and control? Connecting your catalogue to your brand values and creating private features allows you to differentiate yourself from...
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Improving the Explainability of Personalisation
Blog Post06 March 2023
Personalisation is failing. The cause is clear: customers do not fully understand the personalisation they're faced with. Here's where explainability comes into play. Giving customers control and understanding of their shopping experience.
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What APIs can do for your ecommerce business
Blog Post28 February 2023
Discover everything you need to know about APIs to build and scale your online store. Find the best APIs for your business, such as search and payment solutions.
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Creative Genius Unlocked: 8 Tips to Enhance your Creative Flow
Blog Post07 February 2023
Have you ever felt stuck in a never-ending cycle of creative block? Lost and unmotivated to tackle creative challenges you know you're more than capable of facing can't move a muscle. Here are 8 tips to help you enhance your creative flow and unlock your inner creative genius.
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Autumn Release Notes: Q4 2022
Announcement02 February 2023
The quarter is over and so is 2022, so it’s time for a look back at what Autumn brought to Empathy Platform.
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How to really protect privacy while creating a personalised shopping experience
Blog Post26 January 2023
Miscommunications happen all the time, all over the world, no matter what language you speak or who you’re speaking to. But when it comes to protecting consumer privacy and personal...
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5 respectful ways to get to know your customer better
Blog Post19 January 2023
Understanding your customers is essential to success. Knowing what they need, what they like, and how they interact with your brand can help you create better products and drive sales. ...
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How we build the Augmented Society
Blog Post18 January 2023
It's time for stores to reclaim their local connections to customers. Privacy Advocate Pieter Vegt explores how we make this possible with a new model, the Augmented Society.
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Privacy as a Fundamental Right
Blog Post12 January 2023
Join us in our PrivacyBasics series to learn why privacy became a Human Right after World War II
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Scrum: let’s stop talking about the framework and start talking about the mindset
External ReferenceBy John Cifuentes on 05 January 2023
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How our wish for convenience in commerce backfired
Blog Post22 December 2022
In today's worldwide market, local shops now have to compete on global platforms to get local customers. Sound weird? Privacy Advocate Pieter Vegt thinks so too. Learn how our wish for convenience in commerce backfired in his Augmented Society series.
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What are privacy-enhancing technologies (PETs)?
Blog Post16 December 2022
Privacy-enhancing technologies (PETs) are a broad category of systems, processes and techniques that minimise personal data use to maximise data security. When used ethically, they can provide businesses with the tools to navigate the fast-evolving tech landscape and meet heightened consumer expectations around privacy.
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How the online shop became a vending machine
Blog Post14 December 2022
In the race for efficient, optimised online shopping, the ecommerce experience is often reduced to a vending machine. See, click and buy. Privacy Advocate Pieter Vegt explains how we got here and why that’s not working for shoppers in the first of three-part blog series.
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Stronger together: How Empathy fosters diversity, inclusion and equality in the workplace
Announcement09 December 2022
To make our commitment to nurturing talent and equal opportunities in the workforce official, we’ve signed the Women in MACH Manifesto, a new initiative supporting women in tech and leadership....
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Ethical Personalisation: 4 Use Cases for Privacy Enhancing Technologies
External ReferenceBy Borja Santaolalla on 22 November 2022
Most retailers' algorithms for search & product recommendations don't take the customer's voice into account. Here's how PETs change that.
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Transform Black Friday to Connect with Shoppers and Build Brand Trust
Blog Post18 November 2022
Black Friday offers a unique opportunity to catch new customers’ interest and build your brand’s digital trust. But how do you make sure you can guarantee a joyful shopping experience for your users? Discover 9 tips to prep your shop and make sure it exceeds shoppers’ expectations.
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4 Reasons Digital Trust will Keep your Customers Coming Back for More
Blog Post10 November 2022
Empathy.co breaks down new research from Deloitte Digital into the 4 key factors ecommerce brands and retailers must meet to achieve a high digital trust score.
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Data and Customer Experiences Bootcamp
Announcement08 November 2022
Save your spot in our exclusive Bootcamp for advanced retailers, Nov. 17th in London.
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Newsletter Nightmares: I was subscribed, but I never consented
External ReferenceBy Pieter Vegt on 03 November 2022
A tale of knowing your digital rights & GDPR protection
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Shifting to Session-Based Findability
Blog Post02 November 2022
Evaluate search success and enhance customers’ experience using the Empathy.co metric that understands shopper intent while respecting privacy.
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Exposing the Privacy Myth: Part 3
Blog Post31 October 2022
How can privacy bring both brands and customers joy? Privacy Advocate Pieter Vegt has the answers in this conclusion of his three-part series exposing the privacy myth.
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Ethical Commerce Alliance investigates social media, ecommerce & protecting privacy
Blog Post27 October 2022
A week ago, the Ethical Commerce Alliance (ECA) hosted a panel discussion on social media and ecommerce. With great insights from our expert panellists — Christina Dinar, Pernille Tranberg and Caroline Helbing — we investigated the relationship between ecommerce and social media through the perspectives of ethics, education and industry.
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Style the Store Windows of your Search Experience
Blog Post17 October 2022
Guide and inspire shoppers in multiple scenarios and many layouts, using the Query Results Preview feature developed by the Interface X team.
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BSH and Empathy.co to Create Trustworthy Ecommerce Experiences with New Collaboration
Announcement12 October 2022
We’re honoured to announce that BSH Home Appliances Group has put its trust in Empathy.co for the brand’s future search and navigation needs. Headquartered in Germany, BSH is a global...
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‘Don’t click on this ad’
External ReferenceBy Pieter Vegt on 11 October 2022
The latest Ethical Commerce Alliance panel discussion addresses critical concerns about social media, ecommerce & your privacy online.
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Exposing the Privacy Myth: Part 2
Blog Post05 October 2022
The tradeoffs between a personalised experience and safeguarding privacy online are not laws of nature; they are tradeoffs by design. We can design our way out of this again. Privacy Advocate Pieter Vegt explains why we should in part 2 of his series.
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Empathy.co launches new Retail Trust Index
Announcement04 October 2022
Today we’re launching the new Retail Trust Index (RTI), examining online tracking practices and use of cookies by the UK’s leading retail brands. We surveyed over 2,000 online shoppers in the UK to gauge consumer sentiment and the impact of intrusive data practices on consumer trust.