What Does Ethical Personalisation in Retail Mean?Blog Post
26 May 2023
In today’s fiercely competitive retail landscape, successful online retailers understand the power of creating personalised experiences to foster a deep connection with their brands. Ethical personalisation has a pivotal role...
Understanding Vectors and SemanticsBlog Post
23 May 2023
When it comes to commerce search, helping shoppers find what they are looking for efficiently and effectively is crucial for a successful shopping experience. Limiting search results to keyword matches...
5 Top Tips for Driving eCommerce Revenue GrowthBlog Post
04 April 2023
How can you build customer trust through ethical personalisation, profiling, explainability, and control? Connecting your catalogue to your brand values and creating private features allows you to differentiate yourself from...
Improving the Explainability of PersonalisationBlog Post
06 March 2023
Personalisation is failing. The cause is clear: customers do not fully understand the personalisation they're faced with. Here's where explainability comes into play. Giving customers control and understanding of their shopping experience.
What APIs can do for your ecommerce businessBlog Post
28 February 2023
Discover everything you need to know about APIs to build and scale your online store. Find the best APIs for your business, such as search and payment solutions.
Creative Genius Unlocked: 8 Tips to Enhance your Creative FlowBlog Post
07 February 2023
Have you ever felt stuck in a never-ending cycle of creative block? Lost and unmotivated to tackle creative challenges you know you're more than capable of facing can't move a muscle. Here are 8 tips to help you enhance your creative flow and unlock your inner creative genius.
Autumn Release Notes: Q4 2022Announcement
02 February 2023
The quarter is over and so is 2022, so it’s time for a look back at what Autumn brought to Empathy Platform.
How to really protect privacy while creating a personalised shopping experienceBlog Post
26 January 2023
Miscommunications happen all the time, all over the world, no matter what language you speak or who you’re speaking to. But when it comes to protecting consumer privacy and personal...
5 respectful ways to get to know your customer betterBlog Post
19 January 2023
Understanding your customers is essential to success. Knowing what they need, what they like, and how they interact with your brand can help you create better products and drive sales. ...
How we build the Augmented SocietyBlog Post
18 January 2023
It's time for stores to reclaim their local connections to customers. Privacy Advocate Pieter Vegt explores how we make this possible with a new model, the Augmented Society.
Privacy as a Fundamental RightBlog Post
12 January 2023
Join us in our PrivacyBasics series to learn why privacy became a Human Right after World War II
Scrum: let’s stop talking about the framework and start talking about the mindsetExternal Reference
By John Cifuentes on 05 January 2023
How our wish for convenience in commerce backfiredBlog Post
22 December 2022
In today's worldwide market, local shops now have to compete on global platforms to get local customers. Sound weird? Privacy Advocate Pieter Vegt thinks so too. Learn how our wish for convenience in commerce backfired in his Augmented Society series.
What are privacy-enhancing technologies (PETs)?Blog Post
16 December 2022
Privacy-enhancing technologies (PETs) are a broad category of systems, processes and techniques that minimise personal data use to maximise data security. When used ethically, they can provide businesses with the tools to navigate the fast-evolving tech landscape and meet heightened consumer expectations around privacy.
How the online shop became a vending machineBlog Post
14 December 2022
In the race for efficient, optimised online shopping, the ecommerce experience is often reduced to a vending machine. See, click and buy. Privacy Advocate Pieter Vegt explains how we got here and why that’s not working for shoppers in the first of three-part blog series.
Stronger together: How Empathy fosters diversity, inclusion and equality in the workplaceAnnouncement
09 December 2022
To make our commitment to nurturing talent and equal opportunities in the workforce official, we’ve signed the Women in MACH Manifesto, a new initiative supporting women in tech and leadership....
Ethical Personalisation: 4 Use Cases for Privacy Enhancing TechnologiesExternal Reference
By Borja Santaolalla on 22 November 2022
Most retailers' algorithms for search & product recommendations don't take the customer's voice into account. Here's how PETs change that.
Transform Black Friday to Connect with Shoppers and Build Brand TrustBlog Post
18 November 2022
Black Friday offers a unique opportunity to catch new customers’ interest and build your brand’s digital trust. But how do you make sure you can guarantee a joyful shopping experience for your users? Discover 9 tips to prep your shop and make sure it exceeds shoppers’ expectations.
4 Reasons Digital Trust will Keep your Customers Coming Back for MoreBlog Post
10 November 2022
Empathy.co breaks down new research from Deloitte Digital into the 4 key factors ecommerce brands and retailers must meet to achieve a high digital trust score.
Data and Customer Experiences BootcampAnnouncement
08 November 2022
Save your spot in our exclusive Bootcamp for advanced retailers, Nov. 17th in London.
Newsletter Nightmares: I was subscribed, but I never consentedExternal Reference
By Pieter Vegt on 03 November 2022
A tale of knowing your digital rights & GDPR protection
Shifting to Session-Based FindabilityBlog Post
02 November 2022
Evaluate search success and enhance customers’ experience using the Empathy.co metric that understands shopper intent while respecting privacy.
Exposing the Privacy Myth: Part 3Blog Post
31 October 2022
How can privacy bring both brands and customers joy? Privacy Advocate Pieter Vegt has the answers in this conclusion of his three-part series exposing the privacy myth.
Ethical Commerce Alliance investigates social media, ecommerce & protecting privacyBlog Post
27 October 2022
A week ago, the Ethical Commerce Alliance (ECA) hosted a panel discussion on social media and ecommerce. With great insights from our expert panellists — Christina Dinar, Pernille Tranberg and Caroline Helbing — we investigated the relationship between ecommerce and social media through the perspectives of ethics, education and industry.
Style the Store Windows of your Search ExperienceBlog Post
17 October 2022
Guide and inspire shoppers in multiple scenarios and many layouts, using the Query Results Preview feature developed by the Interface X team.
BSH and Empathy.co to Create Trustworthy Ecommerce Experiences with New CollaborationAnnouncement
12 October 2022
We’re honoured to announce that BSH Home Appliances Group has put its trust in Empathy.co for the brand’s future search and navigation needs. Headquartered in Germany, BSH is a global...
‘Don’t click on this ad’External Reference
By Pieter Vegt on 11 October 2022
The latest Ethical Commerce Alliance panel discussion addresses critical concerns about social media, ecommerce & your privacy online.
Exposing the Privacy Myth: Part 2Blog Post
05 October 2022
The tradeoffs between a personalised experience and safeguarding privacy online are not laws of nature; they are tradeoffs by design. We can design our way out of this again. Privacy Advocate Pieter Vegt explains why we should in part 2 of his series.
Empathy.co launches new Retail Trust IndexAnnouncement
04 October 2022
Summer Release Notes: Q3 2022Announcement
03 October 2022
The quarter has ended, so it is time to see what our teams have been working on. Explore the features and enhancements that came to be in Q3.
A successful business starts with Digital Trust, Ethical Data and AI PoliciesBlog Post
29 September 2022
Around the world, every part of every business is being examined through a new lens: one of digital trust. Brands and retailers are facing increasing pressure to use fast-evolving technologies...
Exposing the Privacy Myth: Part 1Blog Post
29 September 2022
It’s time to think differently about privacy online. Privacy Advocate Pieter Vegt brings us the first in a new blog series to help us better understand the challenges we face, both as an industry and as a society, in data protection and ethical personalisation.
EU Digital Strategy: Digital Services Act & Digital Markets ActBlog Post
28 September 2022
For a single, harmonised digital market in the EU, it's key to restrict large companies' potential to limit new digital service providers' development and expansion. Buyers & brands must be in harmony, ensuring their rights while boosting competitiveness with other countries.
Analysing Discovery with Navigation MetricsBlog Post
23 September 2022
Empathy Platform Playboard’s Navigation Metrics tool provides a clear, comprehensive and adaptable view of what shoppers are looking for during the discovery experience.
Empathy.co is the headline sponsor for eCommerce Expo 2022Announcement
22 September 2022
As leaders in innovative and ethical commerce search, we proudly announce our partnership with eCommerce Expo as their headline sponsor for 2022.
How a retailer couldn’t forget about its customerExternal Reference
By Pieter Vegt on 21 September 2022
Unintended privacy violations can be avoided. Why was a company unable to exercise a customer's right to be forgotten? Pieter Vegt, Privacy Advocate, has some great tips to help businesses strengthen their privacy strategy.
How online shopping will change with the rise of privacy-first tech and AIBlog Post
14 September 2022
Take a look at the future of ecommerce and discover what will change with new technology and smart features. Virtual assistants, dynamic messaging, and data privacy.
'Buy it Again', Accessible recurrent purchases for everyoneBlog Post
31 August 2022
We set out to find what customers want and found a preference for seeing previously purchased items differentiated from the rest. Learn how our Experiences team is creating a more transparent solution, the 'Buy It Again' experience.
Customer Preferences: Food ProfileBlog Post
24 August 2022
Constantly applying search filters when shopping online can become time-consuming and take away from the experience. We've been exploring explore search customisation that can adapt to specific customer preferences.
Customer Preferences: Favourite FiltersBlog Post
16 August 2022
Consumers should only have to establish preferences and particular needs during their shopping experience once. Our Experiences Lab has been experimenting with filters and favourite options to anticipate customer needs.