Blog

23 May 2023

When it comes to commerce search, helping shoppers find what they are looking for efficiently and effectively is crucial for a successful shopping experience. Limiting search results to keyword matches...

5 Top Tips for Driving eCommerce Revenue Growth

04 April 2023

How can you build customer trust through ethical personalisation, profiling, explainability, and control? Connecting your catalogue to your brand values and creating private features allows you to differentiate yourself from...

Improving the Explainability of Personalisation

06 March 2023

Personalisation is failing. The cause is clear: customers do not fully understand the personalisation they're faced with. Here's where explainability comes into play. Giving customers control and understanding of their shopping experience.

What APIs can do for your ecommerce business

28 February 2023

Discover everything you need to know about APIs to build and scale your online store. Find the best APIs for your business, such as search and payment solutions.

Creative Genius Unlocked: 8 Tips to Enhance your Creative Flow

07 February 2023

Have you ever felt stuck in a never-ending cycle of creative block? Lost and unmotivated to tackle creative challenges you know you're more than capable of facing can't move a muscle. Here are 8 tips to help you enhance your creative flow and unlock your inner creative genius.

Autumn Release Notes: Q4 2022

02 February 2023

The quarter is over and so is 2022, so it’s time for a look back at what Autumn brought to Empathy Platform.

How to really protect privacy while creating a personalised shopping experience

26 January 2023

Miscommunications happen all the time, all over the world, no matter what language you speak or who you’re speaking to. But when it comes to protecting consumer privacy and personal...

5 respectful ways to get to know your customer better

19 January 2023

Understanding your customers is essential to success. Knowing what they need, what they like, and how they interact with your brand can help you create better products and drive sales. ...

How we build the Augmented Society

18 January 2023

It's time for stores to reclaim their local connections to customers. Privacy Advocate Pieter Vegt explores how we make this possible with a new model, the Augmented Society.

Privacy as a Fundamental Right

12 January 2023

Join us in our PrivacyBasics series to learn why privacy became a Human Right after World War II

Scrum: let’s stop talking about the framework and start talking about the mindset

By John Cifuentes on 05 January 2023

How our wish for convenience in commerce backfired

22 December 2022

In today's worldwide market, local shops now have to compete on global platforms to get local customers. Sound weird? Privacy Advocate Pieter Vegt thinks so too. Learn how our wish for convenience in commerce backfired in his Augmented Society series.

What are privacy-enhancing technologies (PETs)?

16 December 2022

Privacy-enhancing technologies (PETs) are a broad category of systems, processes and techniques that minimise personal data use to maximise data security. When used ethically, they can provide businesses with the tools to navigate the fast-evolving tech landscape and meet heightened consumer expectations around privacy.

How the online shop became a vending machine

14 December 2022

In the race for efficient, optimised online shopping, the ecommerce experience is often reduced to a vending machine. See, click and buy. Privacy Advocate Pieter Vegt explains how we got here and why that’s not working for shoppers in the first of three-part blog series.

Stronger together: How Empathy fosters diversity, inclusion and equality in the workplace

09 December 2022

To make our commitment to nurturing talent and equal opportunities in the workforce official, we’ve signed the Women in MACH Manifesto, a new initiative supporting women in tech and leadership....

Ethical Personalisation: 4 Use Cases for Privacy Enhancing Technologies

By Borja Santaolalla on 22 November 2022

Most retailers' algorithms for search & product recommendations don't take the customer's voice into account. Here's how PETs change that.

Transform Black Friday to Connect with Shoppers and Build Brand Trust

18 November 2022

Black Friday offers a unique opportunity to catch new customers’ interest and build your brand’s digital trust. But how do you make sure you can guarantee a joyful shopping experience for your users? Discover 9 tips to prep your shop and make sure it exceeds shoppers’ expectations.

4 Reasons Digital Trust will Keep your Customers Coming Back for More

10 November 2022

Empathy.co breaks down new research from Deloitte Digital into the 4 key factors ecommerce brands and retailers must meet to achieve a high digital trust score.

Data and Customer Experiences Bootcamp

08 November 2022

Save your spot in our exclusive Bootcamp for advanced retailers, Nov. 17th in London.

Newsletter Nightmares: I was subscribed, but I never consented

By Pieter Vegt on 03 November 2022

A tale of knowing your digital rights & GDPR protection

Shifting to Session-Based Findability

02 November 2022

Evaluate search success and enhance customers’ experience using the Empathy.co metric that understands shopper intent while respecting privacy.

Exposing the Privacy Myth: Part 3

31 October 2022

How can privacy bring both brands and customers joy? Privacy Advocate Pieter Vegt has the answers in this conclusion of his three-part series exposing the privacy myth.

Ethical Commerce Alliance investigates social media, ecommerce & protecting privacy

27 October 2022

A week ago, the Ethical Commerce Alliance (ECA) hosted a panel discussion on social media and ecommerce. With great insights from our expert panellists — Christina Dinar, Pernille Tranberg and Caroline Helbing — we investigated the relationship between ecommerce and social media through the perspectives of ethics, education and industry.

Style the Store Windows of your Search Experience

17 October 2022

Guide and inspire shoppers in multiple scenarios and many layouts, using the Query Results Preview feature developed by the Interface X team.

BSH and Empathy.co to Create Trustworthy Ecommerce Experiences with New Collaboration

12 October 2022

We’re honoured to announce that BSH Home Appliances Group has put its trust in Empathy.co for the brand’s future search and navigation needs. Headquartered in Germany, BSH is a global...

‘Don’t click on this ad’

By Pieter Vegt on 11 October 2022

The latest Ethical Commerce Alliance panel discussion addresses critical concerns about social media, ecommerce & your privacy online.

Exposing the Privacy Myth: Part 2

05 October 2022

The tradeoffs between a personalised experience and safeguarding privacy online are not laws of nature; they are tradeoffs by design. We can design our way out of this again. Privacy Advocate Pieter Vegt explains why we should in part 2 of his series.

Empathy.co launches new Retail Trust Index

04 October 2022

Today we’re launching the new Retail Trust Index (RTI), examining online tracking practices and use of cookies by the UK’s leading retail brands. We surveyed over 2,000 online shoppers in the UK to gauge consumer sentiment and the impact of intrusive data practices on consumer trust.

Summer Release Notes: Q3 2022

03 October 2022

The quarter has ended, so it is time to see what our teams have been working on. Explore the features and enhancements that came to be in Q3.

A successful business starts with Digital Trust, Ethical Data and AI Policies

29 September 2022

Around the world, every part of every business is being examined through a new lens: one of digital trust. Brands and retailers are facing increasing pressure to use fast-evolving technologies...

Exposing the Privacy Myth: Part 1

29 September 2022

It’s time to think differently about privacy online. Privacy Advocate Pieter Vegt brings us the first in a new blog series to help us better understand the challenges we face, both as an industry and as a society, in data protection and ethical personalisation.

EU Digital Strategy: Digital Services Act & Digital Markets Act