When Data Fools YouBlog Post
By Angel Maldonado on 10 June 2020
Can data alone provide all the answers for questions of human interaction with products? Do hard numbers decide for us what works and what doesn’t in the making of successful products for real people?
03 June 2020
Thanks to a close relationship with Inrupt Inc. as well as the collaboration with the University of Oviedo, we have participated in the Solid World, where we have also rewarded the winners of the Solid Geolocation Challenge with a grant in our company.
Preparing for going forward to the Flex OfficeAnnouncement
27 May 2020
At Empathy we have decided to embrace remote-work and flexible offices in one for this new reality.
Create an E2E testing library with scalability in mindExternal Reference
By Pedro López on 25 May 2020
Large volumes of code require a testing process that’s reusable but at the same time really configurable to ensure quality and trust in your software. That’s why we've created an E2E testing library that configures all the necessary parameters.
Empathyzing data visualizationBlog Post
By Pablo González on 19 May 2020
iYD (Imagine Your Data) is a space where we comment on and expose everything about data visualizations: We test the new ones, we comment on trends, we show real cases and much more!
Trusting Information AccessExternal Reference
By Angel Maldonado on 12 May 2020
The sophistication of information retrieval through personalisation has become a default standard. Nowadays, every Search and Navigation solution is able to provide results that are influenced by actions which the user has performed in the past, increasing the quality of relevancy by increasing the quality of context.
Documentation As CodeExternal Reference
By Guillermo Vigil on 28 April 2020
A step-way guide to build an awesome website with markdown files using Docusaurus
Six Gestalt Principles applied to UI designBlog Post
By Jaime Quintana on 16 April 2020
When creating an eCommerce may seem like an impossible mission how to correctly distribute the considerably large amount of information that we have to dump on consumers’ screens. This task can certainly become much easier if we have Gestalt principles in mind.
Empathy's Intern DiaryBlog Post
By Daniel Guerra on 24 March 2020
Growing together: a little fragment of Daniel Guerra's journey and personal growth through Empathy's Internship Program.
#Kickoff2020: fueling for growthBlog Post
By Borja Santaolalla on 19 March 2020
Last month our annual #Kickoff2020 took place. The entire Empathy team gathered, together with –for first time ever– a selection of clients and partners, to celebrate our 2019 results and...
Cycling through the Vue.js CanalsExternal Reference
By Beltrán García on 05 March 2020
In February 2020, Amsterdam hosted the biggest event in Europe of Vue.js and our partners Beltrán García and Ángel Méndez traveled there to tell us about their experience.
Preparing for Continuity of Services through Coronavirus OutbreakAnnouncement
02 March 2020
We believe that the current health crisis also presents an opportuanity to evaluate remote work models, and we have decided to put these models to the test.
Hello, is it me you're looking for?Blog Post
By Iago Fernández on 12 February 2020
In Empathy.co we have developed the Category Context, a service analyzes the user behaviour when browsing through category pages and clicking on products to create a rank, depending on the category currently considered.
Exploring the Consumer JourneyBlog Post
By Lucía de Espona on 21 January 2020
Knowing how the customers search through a site is important to improve their shopping experience. For this purpose, a key concept is employed: the "user journey", defined as the user’s sequence of search queries during a session on a site.
Be Immersed in EmpathyBlog Post
By Borja Santaolalla on 15 January 2020
I‘m so happy to introduce Experience Empathy, a new way of exploring trust and transparency among Empathy and its customers and partners. It is a great opportunity to get to know Empathy.co up close, but Experience Empathy also is the best starting point for building reliable and trustworthy relationships.
Empathy Interface team realizes a world of possibilitiesBlog Post
08 January 2020
Tajes manages day-to-day Empathy Interface implementations for multiple customers, as he strives to deliver the best frictionless search and discovery tools for each client.
Feel The FutureBlog Post
By Angel Maldonado on 31 December 2019
2019 contains interesting clues to help us sketch what 2020 might mean to the companies we represent and the responsibilities we hold.
MyData Madrid: A vision shifting the e-commerce search towards decentralizationExternal Reference
18 December 2019
After speaking at #MyDataMadrid Meetup, Alejandro Juan provides his vision about the Solid Project at Empathy.co and the shift towards decentralization on the e-commerce search.
FoodDiscovery#2 - Ethical Search: Designing an irresistible journey with a positive impactExternal Reference
By Borja Santaolalla on 04 December 2019
Brands in the grocery industry (i.e. supermarkets and consumer packaged good brands in their D2C channels) start building meaningful relationships with their customers based on trust and integrity.
What I learned at the 18º QA&Testing conferencesExternal Reference
By Jorge Gabriel on 02 December 2019
At the end of October I had the pleasure of attending the International Conference on Software Testing and QA in the wonderful city of Bilbao. The conference consisted of 18 presentations divided into seven thematic tracks, two tutorials, two special readings and three keynotes
How Progressive Discovery Transforms the Search ExperienceBlog Post
By Jorge Soto on 27 November 2019
Guiding the user to decide the next steps and to control their own discovery journey is sometimes complex, as the number of different paths and interactions can be overwhelming.
Fire up Empathy.co Tags in Google Tag Manager!Blog Post
By Lara Menéndez on 20 November 2019
Empathy.co tag templates are now available on Google Tag Manager . You can add them to your GTM workplace to collect all your Search data.
Looking Beyond SearchBlog Post
By Cristian González on 12 November 2019
Discovery Wall, the new feature to enrich search suggestions and show the right ones for each user. Here we explain, from a backend perspective, how easy it is to integrate, and the brilliant results.
Empathy.co Appoints Leonardo Menezes as New Chief Technology Officer and Member of the Executive BoardAnnouncement
11 November 2019
Leonardo Menezes as Chief Technology Officer (CTO) to join the Executive Board of Empathy.co. His role will be strategic in leading the Empathy technology core and the products delivered through it.
The Search as a Guide to Fulfil DreamsBlog Post
By Borja Santaolalla on 05 November 2019
With brand-new Empathy Search and Discovery features to share, Empathy.co was at Meet Magento Spain 2019. On this occasion, it was our own client Pronovias.com who presented their recently revamped search experience.
Visual Facets: The Forefront of Search and DiscoveryBlog Post
By Jorge Soto on 28 October 2019
Filters and facets are still a pending subject for many e-commerce sites when trying to deliver a more frictionless, dynamic and delightful experience. However, great examples of visual search are inspiring sites to act. Visual Facets are an alluring new forefront of UX that reaches customers’ hearts.
Let’s get connected: Empathy.co is now available in Google Data StudioBlog Post
By Lara Menéndez on 22 October 2019
Over the last few months we’ve shared some hints about how Empathy data may be integrated with Google Data Studio (DS). Now we’re glad to announce that Empathy.co has officially taken advantage of the DS Community Connector under the Google Developers program to create its own Data Studio connector!
Frontend CacheBlog Post
By Iván Tajes on 14 October 2019
We, at Empathy.co, have created a cache system to reduce redundant browser requests and the workload of our backend API’s.
The new role of the search box in grocery shoppingBlog Post
By Borja Santaolalla on 08 October 2019
Online grocery shopping can be quite a frustrating. Can food shopping be transformed into a more valuable task to do online that goes beyond purely restocking my last purchases?
Dieter Rams: 10 principles of Good Design in a digital worldBlog Post
By Jorge Soto on 23 September 2019
Rams was primarily the creative leader of Braun and responsible for many timeless technology pieces that keep influencing a lot of popular devices we daily use.
No Results: Go Beyond the Keywords and Find Out your Users' IntentionsBlog Post
By Lara Menéndez on 18 September 2019
The understanding of your site visitors’ intent is one of the most delightful parts of search data analysis. Caring about the most wanted products in your e-commerce adds a great deal of value to your analysis but, what happens with those frustrated search intentions?
Back to School, searches by number make the differenceBlog Post
By Lara Menéndez on 11 September 2019
We have checked the searches made in one of our bookstore customers, and we have seen how searches by reference number, in this case ISBN (International Standard Book Number), have been heavily increasing during July in Spain.
So... tell me what you want, what you really, really want!Blog Post
By Álvaro Panizo on 10 September 2019
In software development and computer systems there has always been a conflict between the little “humanity” of the engines and the interactions with it. Social analysis brings us an undeniable...
7 Simple Steps to Write a Better API Using Spring Boot that You Should KnowExternal Reference
By Cristian González on 19 August 2019
Here some advice that I consider essentials when programming a Spring Boot application. All of them are based on my experience working with that and are subjective of course, let’s go for it.
Using Real-Life Pictures Into Data VisualisationsBlog Post
30 July 2019
The world of data visualisations has been evolving heavily during the last years. The incursion of pictures and real-life images into data visualisations can make them more expressive and emotional.
24 July 2019
Activate Conference kicks off on Monday 9th September in Washington DC. It brings together participants from a variety of backgrounds, all sharing a common interest in exploring the power of Search and AI.
The Summer’s Most Sought After Supermaket’s ProductsBlog Post
By Germán Heredia on 22 July 2019
Looking at data from supermarkets within Spain, online searches for fans, swimming pools, sun loungers and BBQs soared with increases during the month of June of 249%, 126%, 26% and 7%, respectively.
MVT: Test, Analyse and Optimise Your Search ExperienceBlog Post
By Pedro Facal on 17 July 2019
MVT (Multivariate Testing) is a new search tool available in the Empathy Playboard to be able to test different actions and variables within multiple search and navigation scenarios.
Precious Data: Introduction to the Beacon APIBlog Post
09 July 2019
On today's post, we are going to introduce the Beacon API which provides a way to schedule asynchronous and non-blocking requests to a web server.
The Future of Retail will be TextlessBlog Post
By Angel Maldonado on 03 July 2019
Over the past few years, the way we communicate and the channels we use have changed and evolved dramatically. We’ve seen a move away from text and a significant rise in image, visual as well as voice content alongside the technology that propels it.