Since he was a child, our rebellious founder Ángel’s dream was to build technology that expressed itself in a way that we could all relate to, and that helped to guide us towards our collective progress and individual fulfilment.

In 2012, his dream became Empathy, and a large family of brands and teammates have grown with us ever since. These collaborations have taught us how human-centred design principles can bring trust and joy to every Search and Discovery experience.

In retail, the ease of finding, discovering and sharing products is crucial to success. Frictionless and joyful experiences give brands the edge over those who merely display products in lifeless grids.

Over the years, we’ve seen the world ebb and flow with economic and societal shifts. We know that sustaining a thriving business rests on how evident its commitment to a positive and trustworthy service is to its customers.

Today, everything we do is driven by the three pillars of Digital Empathy: Trust, Understanding and Joy. We ensure that our clients and their customers feel safe, understood, and happy with every Search.

Because of this, we are vehemently opposed to systems built around the trade of personal data, and we work hard to build platforms based on service over spying.