Come with me, dearest brand loversBlog Post
18 August 2016
Being a beloved brand by consumers is the source of happiness of any marketing team. Having a brand lover, an innate brand advocate who knows how to argue the positive side of your company in any conversation in which opponents appear, it is to reach the summit of a great job.
Omnichannel strategies and fashion influencersBlog Post
16 August 2016
By the arrival of eCommerce and social networks, consumers are changing their habits. So much so that according to the report ‘Loads od fashion? The relationship with the omnichannel customer in the fashion sector in Spain. Challenges and Opportunities', elaborated by PwC in collaboration with Coonzoom and Comerzzia, based on interviews and analysis of behavior in social networks of 1,000 consumers aged 16 to 65 years, 40% of consumers follow an omnichannel process of purchasing decision and 18% of fashion online purchases are through mobile devices (up to 50% in some brands).
How to adapt Pokemon Go psychologie to our eCommerceBlog Post
11 August 2016
Pokemon GO fever is trending topic this summer (leaving apart the dreaded ‘summer song’). Since this augmented reality game became a social phenomenon, detractors and zealots have emerged to discuss about it. Social Networks are fuming and the popularity of the game increases even when people love it or hate it.
Search, compare and clickBlog Post
09 August 2016
For recently years, ecommerce is continually growing and its evolution is exponential. According to the latest study by the National Commission Markets and Competition (CNMC) between April and June 2016 approximately 69.5 million e-commerce transactions were made, which means an increase of 23% compared to the previous quarter.
MEDIA MARKT THE PURSUIT OF HAPPINESSBlog Post
05 August 2016
So that with Media Markt being happy costs so little is something already knew. But now that EmpathyBroker is part of this electronics giant’s life, finding what you are looking for costs so little too.
EmpathyDay 2016Blog Post
By Angel Maldonado on 18 April 2016
Could not feel happier and prouder after our 2016 EmpathyDay. This year everyone gathered in Asturias, celebrating our new team and offices in Gijon Technology Park.
The evolution of Merchandising tools Kill the Form and PlayBlog Post
By Angel Maldonado on 29 March 2016
Many tools are available to reduce the distance between People and Data in bi-directional ways. These tools can be grouped in three distinctive types User tools Data tools Business tools User tools explicitly allow a User to filter, relate, arrange, spell-check or refine their queries.
Self managed development teamsBlog Post
By Angel Maldonado on 02 February 2016
At EmpathyBroker we believe in the self, in the immense power contained in hope and self determination to resolve every challenge, one by one, one after another. Hierarchical structures, in our view, offer no value and in fact undermine self management. Development teams shall be given the right to control the work they do. Such responsibility implies accountability.
Announcing the new EmpathyBroker PlayBoardBlog Post
By Angel Maldonado on 08 January 2016
Our new PlayBoard will co-exist with the current version (v3) of our Dashboard, however our new admin tool is conceived as a Game, fulfilling a set of key use cases in SiteSearch and eCommerce Search management from a Gaming perspective.
My Three Kings EpiphanyBlog Post
By Angel Maldonado on 06 January 2016
Today January the 6th is the day Christians celebrate the arrival of the Three Kings and with it the end of the festive Christmas season. This day is celebrated as...
Monobrand vs Multibrand positioningBlog Post
11 March 2015
Since the Internet was introduced as a new media, it seamed advertising would be easier and cheaper from then on, in comparison with offline media.