Empathy Data Integration: the next step for your Search ReportingBlog Post
By Lara Menéndez on 13 June 2019
Would you like to enhance your current Search Performance Reports? Over the last few months we’ve shared some hints and tips on the Empathy metrics that can be interesting to analyse alongside data from your current Analytics tool (Google Analytics, Adobe Analytics). This offers a way to have more meaningful insights about your search performance.
Empathy Day 2019: Being Creative HumansBlog Post
By Germán Heredia on 12 June 2019
As summer is approaching and the half way mark of the year, our teams from across Spain and the UK got together to reflect, review our kick-off goals, our progress and accomplishments while pausing to look ahead.
The most sought-after books in Madrid's 52nd annual book fairBlog Post
11 June 2019
As Madrid’s annual book fair goes into its second week at the Parque de El Retiro in the Spanish capital, the attention of Madrileños is once more turned to the latest literary sensations, creating a unique opportunity for booksellers.
How can you truly understand what your customers want?Blog Post
By Borja Santaolalla on 04 June 2019
eCommerce site’s search engine can also be a key tool to understand what customers want and a means to discover their needs. In fact, it’s one of the most powerful conversational tools on an eCommerce site as shoppers are telling the store exactly what they’re looking for, making it the best way to know customer’s interests, interpret them and react with actions within the catalogue.
Brutalist websites: Going out of our comfort zoneBlog Post
By Paula Natal on 29 May 2019
During the last few years, we started seeing webpages that reminded us of the first websites from the 80s and 90s, being either full of text with no photos or having “too many” gif animations and hover effects.
Now Visualisation, access your search data in real-timeBlog Post
By Germán Heredia on 22 May 2019
The Now visualisation is one of the most popularly used data visualisations. As you may well be aware, it shows trending search queries to quickly and easily identify performance in terms of the frequency of typed queries, clicks and, importantly, no results.
Highlight Products with BoostsExternal Reference
21 May 2019
Boost is a very handy tool that enables us to modify the position of one or several products on the result list. You can simply choose a product or keyword to improve its position within the results grid
The Battle of the Retail SexesBlog Post
By Angel Maldonado on 15 May 2019
Men and women want very different things – although I am of course only going to touch on this purely from a retail perspective!
Introducing empathy.coBlog Post
By Angel Maldonado on 08 May 2019
From today empathy.co is the new brand that will replace EmpathyBroker and www.empathy.co is where this new identity will be hosted.
Five minutes with LovelybikesBlog Post
By Borja Santaolalla on 07 May 2019
We caught up with Diego Fernández who’s Digital Manager at Lovelybikes to get his thoughts on some of the merchandiser tools we’ve been talking about recently and to ask him to share some of his insights and learnings over the years.
Create Beautiful Moments of Joy this Mother’s DayBlog Post
By Olalla Salazar on 03 May 2019
Mother’s Day is one of the most important dates in the annual calendar for some eCommerce sites as they experience huge increases in online searches and sales leading up to the big day.
Fun with TypesExternal Reference
By Javier Iglesias on 02 May 2019
UX Design Tips for an eCommerce Experience filled with EmpathyExternal Reference
30 April 2019
eCommerce sites have taken the high street and more traditional shopping by storm and you can now find literally any kind of shop online.
The Quest for Holy Grail Part 2: User IntentExternal Reference
By Germán Heredia on 26 April 2019
Last year I started a trilogy of articles to share the path we’ve taken, and the discoveries we’ve made, in the quest to find search happiness, starting by looking at the search journey.
Introducing the ‘all-in-one’ Search Performance VisualisationBlog Post
By Germán Heredia on 23 April 2019
We continue to explore the Daily Dist Report and another useful visualisation; Search Performance. One of the key, and incredibly useful, features of this visualisation is the way it easily highlights and draws comparisons between behaviour and performance across various devices.
Make sure this Easter is egg-stra specialBlog Post
By Borja Santaolalla on 16 April 2019
As we make the final preparations this week for the long Easter weekend, we thought we’d take a look at not only the impact of this period on eCommerce but also the different traditions and shopping habits it generates. Looking at not only the differences from one country to another but also the variances in customs and traditions regionally too.
10 Common Errors Every Tester Should Look out ForExternal Reference
By Jorge Gabriel on 11 April 2019
Software quality tests are designed to validate the stability, speed, and scalability of a tested program’s characteristics. This is done in order to ensure that the program operates perfectly as expected and to establish possible areas for improvement.
Become a mind reader: Predict your users’ next moves with Next QueriesBlog Post
08 April 2019
After a user has submitted a query, the Next Queries service is able to present them with a new set of suggested queries that are related to the initial one. This service makes educated predictions as to what the user may want to do next.
Why the Now Visualisation is whipping up a storm, a bubbly oneExternal Reference
By Germán Heredia on 05 April 2019
The simplicity, meaningfulness and instantaneity of presenting real-time searches in little bubbles to spot trends and create a clear picture of what’s happening at that very moment in the online store is not only incredibly useful but mesmerising and fascinating.
Turn your No Results Queries into OpportunitiesBlog Post
By Borja Santaolalla on 03 April 2019
No Results pages present a massive roadblock to any search journey. They cause frustration and, more often than not, they are the main reason a customer chooses to leave a site.
Behind Seasonal Keywords VisualisationBlog Post
By Germán Heredia on 19 March 2019
Seasonal Keywords is the visualisation for you if you need to observe the behaviour of particular terms within a seasonal framework or when you need to make comparisons between the performance of two different terms. Of course, you can also always resort to the previously mentioned Stats API reports to retrieve the particular data or details you need for your own search performance analysis.
Adapt and Anticipate Create an Instant Search experience that performsBlog Post
12 March 2019
As context awareness has become a key differentiator for brand experiences, search has become all about anticipation and adaptation. It helps make users feel special and understood. It’s often thought that the best way to achieve this is to provide greater degrees of personalisation.
Build a cheaper, more flexible VPN solution on AWS with our open-source OpenVPN Certificate AuthorityExternal Reference
11 March 2019
Today we’re open-sourcing our in-house OpenVPN Certificate Authority and management platform. Built on AWS with serverless technologies, it has proven to be a reliable, easy to use and secure platform. With this open-source release we hope it can be useful to others as well.
So why is it that there are so few women in Tech?External Reference
08 March 2019
It’s a universally acknowledged and, neither hidden nor denied, fact that women are vastly under-represented in the Tech industry. The figures from every continent and within every segment speak for themselves.
Use Links to promote key products with the Empathy PlayboardBlog Post
By Borja Santaolalla on 06 March 2019
'Links' is part of the Empathy Playboard. It’s a powerful tool for associating relevant content to the intent of specific queries. It’s super easy to use. You just copy/paste a URL into the Links section of Playboard and add your desired keywords.
Map Out Your Search APIs for a More Global UnderstandingExternal Reference
By Germán Heredia on 05 March 2019
As most of our customers operate internationally, we’ve often found that when analysing search data, it behaves differently depending on the location…
2019 A Year of TransformationsBlog Post
By Germán Heredia on 01 March 2019
In January, our teams from across Spain and the UK met in Gijón to discuss our ideas for the future; what EmpathyBroker wants to be when it grows up. We talked in depth about what we want to create, where we want to be, and the many ways in which we can continue to inject a little more empathy into the world of eCommerce (and beyond).
What can Walt Disney teach us about UX design? Part IBlog Post
By Jorge Soto on 27 February 2019
The use of animation in user interfaces has been present since the start on the ‘www’ era. In the early days, animation was used as a way to show off rather than to give users the best experience. Flying logos and (skippable) intros were at large and computers with sufficient power to create more compelling stuff were in the minority.
When Search becomes AliveExternal Reference
By Angel Maldonado on 26 February 2019
A Search Result is, ultimately, an inanimate thing, an object which can make you feel good or bad, but just that, a thing.
Getting the Gist of the DailyDistBlog Post
By Germán Heredia on 20 February 2019
The Stats API is able to generate several reports for different approaches or analytic intentions. Whether you’re looking at things from a query perspective or analysing user-centric metrics, Stats API covers all events that take place under the search experience. These reports are automatically connected with your EmpathyBroker Playboard. That’s where you have a complete overview of your search performance and insights.
Does London Fashion Week Really Get Heads Turning On The High Street?Blog Post
By Germán Heredia on 19 February 2019
As London Fashion Week draws to an end today, we thought it would be fun to take a look at data from one of the world’s largest fashion retailers to see if this huge fashion event actually influences real consumers’ shopping patterns.
This Valentine’s Day… did your search experience fill your customers with love?Blog Post
By Angel Maldonado on 15 February 2019
Gifting days can often be a nightmare for people who are desperately looking for the right present. While there is a high purchase intent this is often accompanied by a bewilderment about what to buy that can lead to us desperately buying something even though we know it’s not quite right.
How to set up Synonyms using Synonimize & Play APIBlog Post
12 February 2019
Good use of synonyms is essential for providing a positive search experience. In this article we take a quick look at when and how you implement them with our Synonymize feature.
How eCommerce search has evolved with our changing behaviour onlineExternal Reference
By Jorge Gabriel on 08 February 2019
Search tools have become the favourite way for most customers to find products in an online store. Where, when, and how that tool is accessed and interacted with now determines whether or not a user will stay in a particular eCommerce portal.
Equalizer An introduction to search relevanceBlog Post
By Borja Santaolalla on 05 February 2019
The Search Relevance Equalizer (or EQ for short) enables you to configure the order in which your search results appear by changing the weighting of different criteria.
Gradient Descent An Algorithm for Deep Learning OptimisationExternal Reference
05 February 2019
Optimisation algorithms, used to minimise a cost function against training data, are the cornerstone of many mathematical methods, from simple curve fitting to deep machine learning.
Visual Search is Revolutionising the way we ShopBlog Post
By Angel Maldonado on 31 January 2019
Over the last few years, visual content has slowly been replacing text to reach its current position as the most important online content. Social networks have been leading the way with this concept shift; in the last year, Instagram’s active user base grew by 64% and that of Pinterest by an incredible 111%.
Related Tags A Design PerspectiveBlog Post
By Paula Natal on 29 January 2019
Related tags do exactly what they say. They show suggested terms associated with a search query. They’re especially helpful when users struggle to generate specific queries, leading to more accurate results and greater findability. Related tags may also be used to draw attention to related products. If the user chooses to add “mirrorless” to the query, this causes “35mm lens” to appear, revealing the lens most commonly used and purchased with mirrorless cameras.
How to enhance your search experience using Related TagsBlog Post
22 January 2019
Related Tags are a great tool to help users to articulate a more specific query. They provide refinement suggestions that are inferred through collaborative filtering (i.e. from user search sessions). Related Tags are a more playful approach to refining an original query. When used correctly, they are able to speak the user’s language and become extremely handy if a user searches using only generic terms or categories. Ultimately, Related Tags lead to significant increases in findability.
How to monitor the age of your AWS credentials, using Terraform, Go, AWS Lambda and SlackExternal Reference
By Ramiro Álvarez on 21 January 2019
Not so long ago, the world relied on machines that had to be managed and provisioned manually. Luckily for us developers, the past couple of years have seen a new wave of technologies become the new standard. I’m talking about Serverless Architecture and Infrastructure Automation. I was exposed to both technologies 6 months ago and I fell in love.