Blog

Understand your customers’ needs, straight from your own ecommerce store, using new Playboard tools to boost trust.

Detecting Biases in AI Search Interactions

By Alvaro Ibañez

With the implosion in popularity of generative AI, the public is more conscious of how developers’ biases impact AI judgements.

Explainability and Understanding in e-commerce: The Challenge of XAI

AI is inherently biased, which is why explainability and control are necessary to reduce the impact of this problem. We need solutions that are highly transparent and multivariate testing that can be executed out-of-the-box.

Why Chrome’s cookie phase-out won’t affect Empathy.co customers

With Empathy.co you get a secure, personalised shopping journey that doesn’t rely on third-party cookies, meaning you’re already ahead of Chrome's cookie phase-out.

Pioneering a way to measure trust in online retail

Today’s consumers place a huge amount of trust in online retailers. In return, they expect a safe, secure and non-intrusive shopping experience. Heres's how that can be guaranteed.

Kroger + Empathy.co: AI Search Applied to Grocery

Nearly five years ago, pre-pandemic, and before online shopping became the norm, Empathy.co and The Kroger Co began collaborating. In need of an enhanced Search & Discovery experience across their...

Using Search and Discovery to Generate Exponential Ecommerce Growth

From predictive layers offering real-time, customised recommendations, to a privacy-first approach, PDPAOLA is redefining what it means to shop for jewellery online.

Explainable AI in Retail: Delivering Trust, Transparency and Personalisation

For retailers, explainable AI leads to better decision making and understanding. For shoppers, it builds greater trust and improves the shopping experience.

How Retailers Can Optimise Search Results to Reduce Bounce Rates

Understanding and harnessing the power of search results can enhance engagement, increase conversions, and ultimately drive growth in revenue.

Redefining Privacy: How Retailers Can Learn from the Failures of Big Tech & Protect Gen Z data

Discover Gen Z's online expectations when it comes to privacy and learn how retailers can adopt ethical data strategies for an improved shopping journey.

Semantic Models in Vector Search

Discover how Vector Search combines with semantics, NLP & NLG to deliver privacy and consent integrity paired with faster, more relevant results.

The Path to Empathy: A Commerce Search Success Story

BSH, Europe’s leading appliance manufacturer, teamed up with Empathy.co to enhance the search journey for customers, resulting in significant improvements in discovery and engagement. The collaboration has led to a +13% increase in search sessions, an +11% boost in click-through rates, increased findability, and a +44% rise in add to carts, underlining the value of a personalised, empathy-driven shopping experience.

Master the art of summer sales: 7 strategies for retailers in 2023

Seize the summer sales season with these 7 strategies. Outshine your competition and delight your shoppers.

Revolutionising content discovery with Holons Search

See how Empathy.co is reimagining search with the power of Holons, creating a new, more intuitive way of discovering and interacting with content.

In the News: Empathy.co launches Open Innovation to build new innovation-led ideas for the eCommerce sector

At a time when technology is thrown into the world and hoped to become right, elevating values and responsibility becomes paramount. May we present to you, Open Innovation. Last week...

What Does Ethical Personalisation in Retail Mean?

In today’s fiercely competitive retail landscape, successful online retailers understand the power of creating personalised experiences to foster a deep connection with their brands. Ethical personalisation has a pivotal role...

Understanding Vectors and Semantics

When it comes to commerce search, helping shoppers find what they are looking for efficiently and effectively is crucial for a successful shopping experience. Limiting search results to keyword matches...

5 Top Tips for Driving eCommerce Revenue Growth

How can you build customer trust through ethical personalisation, profiling, explainability, and control? Connecting your catalogue to your brand values and creating private features allows you to differentiate yourself from...

Improving the Explainability of Personalisation

Personalisation is failing. The cause is clear: customers do not fully understand the personalisation they're faced with. Here's where explainability comes into play. Giving customers control and understanding of their shopping experience.

What APIs can do for your ecommerce business

Discover everything you need to know about APIs to build and scale your online store. Find the best APIs for your business, such as search and payment solutions.

Creative Genius Unlocked: 8 Tips to Enhance your Creative Flow

Have you ever felt stuck in a never-ending cycle of creative block? Lost and unmotivated to tackle creative challenges you know you're more than capable of facing can't move a muscle. Here are 8 tips to help you enhance your creative flow and unlock your inner creative genius.

Autumn Release Notes: Q4 2022

The quarter is over and so is 2022, so it’s time for a look back at what Autumn brought to Empathy Platform.

How to really protect privacy while creating a personalised shopping experience

Miscommunications happen all the time, all over the world, no matter what language you speak or who you’re speaking to. But when it comes to protecting consumer privacy and personal...

5 respectful ways to get to know your customer better

Understanding your customers is essential to success. Knowing what they need, what they like, and how they interact with your brand can help you create better products and drive sales. ...

How we build the Augmented Society

It's time for stores to reclaim their local connections to customers. Privacy Advocate Pieter Vegt explores how we make this possible with a new model, the Augmented Society.

Privacy as a Fundamental Right

Join us in our PrivacyBasics series to learn why privacy became a Human Right after World War II

Scrum: let’s stop talking about the framework and start talking about the mindset

By John Cifuentes

How our wish for convenience in commerce backfired

In today's worldwide market, local shops now have to compete on global platforms to get local customers. Sound weird? Privacy Advocate Pieter Vegt thinks so too. Learn how our wish for convenience in commerce backfired in his Augmented Society series.

What are privacy-enhancing technologies (PETs)?

Privacy-enhancing technologies (PETs) are a broad category of systems, processes and techniques that minimise personal data use to maximise data security. When used ethically, they can provide businesses with the tools to navigate the fast-evolving tech landscape and meet heightened consumer expectations around privacy.

How the online shop became a vending machine

In the race for efficient, optimised online shopping, the ecommerce experience is often reduced to a vending machine. See, click and buy. Privacy Advocate Pieter Vegt explains how we got here and why that’s not working for shoppers in the first of three-part blog series.

Stronger together: How Empathy fosters diversity, inclusion and equality in the workplace

To make our commitment to nurturing talent and equal opportunities in the workforce official, we’ve signed the Women in MACH Manifesto, a new initiative supporting women in tech and leadership....

Ethical Personalisation: 4 Use Cases for Privacy Enhancing Technologies

By Borja Santaolalla

Most retailers' algorithms for search & product recommendations don't take the customer's voice into account. Here's how PETs change that.

Transform Black Friday to Connect with Shoppers and Build Brand Trust

Black Friday offers a unique opportunity to catch new customers’ interest and build your brand’s digital trust. But how do you make sure you can guarantee a joyful shopping experience for your users? Discover 9 tips to prep your shop and make sure it exceeds shoppers’ expectations.

4 Reasons Digital Trust will Keep your Customers Coming Back for More

Empathy.co breaks down new research from Deloitte Digital into the 4 key factors ecommerce brands and retailers must meet to achieve a high digital trust score.

Data and Customer Experiences Bootcamp

Save your spot in our exclusive Bootcamp for advanced retailers, Nov. 17th in London.

Newsletter Nightmares: I was subscribed, but I never consented

By Pieter Vegt

A tale of knowing your digital rights & GDPR protection

Shifting to Session-Based Findability

Evaluate search success and enhance customers’ experience using the Empathy.co metric that understands shopper intent while respecting privacy.

Exposing the Privacy Myth: Part 3

How can privacy bring both brands and customers joy? Privacy Advocate Pieter Vegt has the answers in this conclusion of his three-part series exposing the privacy myth.

Ethical Commerce Alliance investigates social media, ecommerce & protecting privacy