Empathy Platform lets you apply your commercial rules, fine-tune your search to your industry's language, and maintain control of your own data. Built on Empathy AI's large-hosted, sustainable private AI cloud for maximum control and ownership.
Every industry searches and buys differently. Click to dive deeper and learn more about how Empathy Platform is being used in your industry.
Pharmacy & Health
Search that understands symptoms, with regulatory guardrails built in.
something for a sore throat
Pharma search that translates everyday symptom language to the right OTC, branded or generic product — with formulary logic and substitution rules applied.
Fashion and lifestyle search that understands intention, governed by your merchandising logic.
something for a summer weddingsomething for a summer wedding
Fashion and lifestyle search that understands occasion to display the right products, in the right size, at the right moment in the season - every time.
Coming soon
Beauty
Beauty search that understands ingredients, shades and sensitivities to return the exact products
moisturiser for oily skin with SPFmoisturiser for oily skin with SPF
Ingredient, shade, sensitivity — beauty shoppers search with precision. Miss the match and they don't browse for an alternative. They buy it from whoever gets it right.
Coming soon
Grocery
A weekly shop. A recipe. A dietary need. Make it easy to buikd a coherent basket with merchandising and promotions applied.
quick family dinnerquick family dinner
Grocery search that understands a weekly shop, a recipe or a dietary need to build coherent baskets with real availability and this week's promotions included.
Coming soon
Empathy's approach to commerce search
Empathy Platform supports four search approaches, each designed to address different shopper behaviors and business needs. From fast, exact keyword matching to fully conversational discovery, you can adopt the approach — or combination of approaches — that best meets your commerce strategy and your shoppers' expectations.
Keyword
Exact match, built for speed
Matches what a shopper types against your catalog's indexed terms. Fast and precise — the baseline every other approach builds on.
Semantic
Understands meaning, not just words
Reads the intent behind a query — "accent chair" also surfaces decorative chair, patio chair, armchair. Trained only on your shoppers' behaviour and your catalog, never shared across retailers.
AI-assisted
Natural language, layered on your relevance engine
Lets shoppers describe what they want in their own words, without replacing the search you've already built. Runs on your infrastructure — nothing shared externally, nothing used to train someone else's model.
Conversational
AI Mode — Full back-and-forth discovery
Shoppers refine intent across multiple turns, like talking to an in-store assistant — with your ranking rules, merchandising logic and margins in effect on every turn.
Empathy's approach to AI
Empathy AI runs on self-hosted GPUs and open-source LLMs on proprietary infrastructure. No AWS, no OpenAI tax, no data leaving the building.
Compute
Dedicated GPU cluster
Powered by the solar canopy on the Empathy AI building. No public cloud, no shared tenancy.
Models
Open-source LLMs only
Built on open-weight models Empathy uses and contributes to — auditable, replaceable, yours.
Data
Privacy-first
Your documents and prompts are processed locally. Nothing is sent to third-party AI providers.
Ops
Continuous oversight
The stack is monitored, evaluated and adapted continuously — transparency by design, not by audit.
Own your search intelligence.
Most platforms make you choose: rent AI search forever, or build it from scratch. Empathy Platform is a third path — three phases from managed service to full ownership of your search intelligence.
Phase 1 — Start
SaaS
Live in weeks, managed and operated by Empathy. Your rules from day one.
Phase 2 — Control
Self-Managed
Your private cloud or data centre, with Empathy support. Your data fully inside your perimeter.
Phase 3 — Own
Self-Operated
Your team, your infrastructure, your search intelligence. Nothing rented, nothing in the middle.
Your shoppers' intent and preferences are yours. Keep them that way.
Whatever your industry, the search bar is the most honest expression of intent and preference a shopper ever gives you. What they actually want, in their own words, at the moment they want it. Run that through Big Tech's AI and it doesn't just answer your shopper, it trains someone else's model too. Empathy Platform keeps it inside your walls: your infrastructure, your rules and your data never leaving your control.
The intent
Your shoppers are telling you everything
Millions of queries reveal exactly what your shoppers want and prefer, query after query. Keep that intelligence on your side of the table, not inside someone else's model.
The logic
Your rules run the ranking
Promotions, margins, seasonal strategy, brand agreements — commercial decisions applied to every result, configured by your teams, not a generic algorithm.
The edge
What your data knows, no one else does
Years of shopper behaviour and merchandising decisions are competitive advantage, not just data. Run them through a generic model and that advantage stops being exclusively yours.
Empathy Platform Performance
Conversion. Discovery. Add-to-cart. Revenue assisted by search. Empathy Platform is built to move those numbers.