Bringing more control to the merchandiser, Performance by Category organises performance data from Search & Discovery in Empathy Platform, making it more understandable. Rather than generating data reports manually, this new feature automises the process with an interactive visualisation in Playboard.
Navigate around the clickable treemap to explore the KPIs you’re interested in for each category:
- Queries. The number of search requests performed for the category versus total queries for all categories.
- Findability. This rate is calculated from the number of clicks on the first page of the search results page versus total queries.
- Add to Cart. Measuring the number of products added to the cart for purchase versus total queries.
You can also easily download the data for any category for further analysis outside the Playboard. What will you uncover in your Performance by Category?