Next queries, a key feature of Empathy Platform, offer shoppers ideas on what to look for next. After searching for jeans, next search suggestions like trousers, tops, or hoodies keep the discovery experience flowing.
And now a new tool in Empathy Playboard gives merchandisers and commerce marketers the ability to curate the next queries experience:
- Review. Check the organic next queries, generated automatically based on collective, anonymised behavioural information.
- Add. Create your own curated next queries, aligning with marketing strategies.
- Reorder. Change the order in which the curated next queries appear.
- Show or hide. Choose to show or hide organic next queries.
Dive into the Next Queries UI and how to configure this feature in your Playboard. And stayed tuned for more Curation Tools coming this year!