WHY RUN A HACKATHON WITH
Energise talent within the space of data sustainability, digital ethics, responsible personalisation and decentralisation.
Crowdsource great ideas into solutions for business problems and opportunities with a community of experienced product makers, developers and designers.
Promote cross-functional interaction & engagement between teams and external contributors through a culture of open experimentation.
Enter new, cutting-edge frameworks and technologies from the decentralisation space into any business.
AI / Relevance Explainability: Elevate product sorting signals to shopping experiences.
UX Explainability: Holons, explicit suggestions, contextual carousels.
Monetisation Explainability: Ad and vendor transparency and management controls.
Experience Controls: hard & soft affinity controls, contextual SERP layouts.
Customer Affinity-based personalisation (search, PLP, recommendations); favourite filters; saved searches and alerts.
MyFeed: Personalised product feeds.
Product Tagging to enrich product feed with Semantics and LLM from your own customer data embeddings.
Merchandising: AI-powered automatic synonyms, intent clustering, product substitutions and bundles.
My Data: Decentralised personal data storage (past purchases, search history, affinities).
My Insights: Savings metrics, Brand Value and Loyalty metrics (i.e., carbon footprint, waste, recycling, donations, sourcing).
Explicit Profiling: make profiling conversational and fun using quizzes, swipes, and gamification.
Demand-driven Monetisation & Retail Media.
PURCHASE HISTORY POC
“Empathy folks have been instrumental in helping us ideate and co-build a prototype of the My Orders search experience that simplifies item-reordering”
Jesús de los Bueis
Ecommerce IT Director