BUILDING AND EVOLVING AI SEARCH & DISCOVERY IN PARTNERSHIP WITH EMPATHY.CO
An Open-Innovation Case Study
Kroger has collaborated with Empathy.co since 2020 to support their digital customer experience, which includes online shopping for pickup, delivery and home shipping.All of the Search, Navigation, and Keyword traffic on Kroger’s ecommerce sites for both Web and Apps (iOS and Android) is served by Empathy.co. The Platform-as-a-Service where Kroger runs and operates their Continuous Deployment and Continuous Integration processes uses the collection of Empathy.co Ready-Made-Components.
The emphasis that Empathy.co places on protecting privacy and providing joyful, understandable experiences for both shoppers and merchandisers combined with adaptable, ever-evolving technology is what forged the strong relationship with The Kroger Co, and what keeps it going.
*A standard Empathy Platfom architecture not representative of a customer architecture.

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