The more that eCommerce brands build detailed profiles of us through the collection of our most personal data, the more precisely they believe they can target and serve us.

At Empathy.co, we reject this approach. To create great personal shopping experiences data is not the answer; intellect is.

Through this series we hope to explore a brighter, more ethical future for commerce, opening up the conversation to a diverse audience and encouraging positive change.

Hit the button and we'll reach out to you soon.