Tag Manager Integration

Created by Lara Menéndez · last update June 6, 2019

What is about

Empathy tagging is integrated with the tag managers shown, if you’re using other tag manager, please select other tag managers option.


Google Tag Manager Instrumentation

Empathy has its own Tag Templates in GTM. Just find them in Tag Template gallery and add start using them from your marketplace!

  • Empathy.co Search Query Template: Fire this tag each time a query is made.
  • Empathy.co Search Interactions Template: Fire one specific interactions tag once each of interaction events (click, wishlist, add2cart and checkout) happens. Use the field “Action” to distinguish among different interactions inside the tag.

Tealium iQ Instrumentation

Coming soon

Other Tag Manager Instrumentation

It is possible to integrate the tagging into any other tag manager just by wrapping one of the available tagging instrumentation methods (REST API or Empathy JS Library) as custom tags: