• Lara Menéndez is first-ever Product Director and member of Executive Board at Empathy.co
  • New Product Director brings experience in data engineering and product management, focusing on commerce search analytics and customer experience

Empathy.co, the search and discovery platform that evokes Joy, Understanding and Trust, today announced the appointment of Lara Menéndez as its new Product Director. Lara, formerly Product Owner, has been promoted to assume responsibility for all aspects of product, including leadership, organizational development and collaboration as part of the company’s growth strategy.

Angel Maldonado, CEO of Empathy.co, said, “Lara’s journey at Empathy.co has been exceptional; her knowledge, drive and creativity are outstanding and her leadership transformational”.

Lara Menéndez commented on her appointment: “Since I arrived at Empathy, I have been involved in the processes of building irresistible Search and Discovery and, more and more, I got captivated by the power of a multi-dimensional product and the great teams behind it. It is a pleasure for me to take such an important role for driving product strategy to the next phase of growth”. 

Prior to joining Empathy.co in 2019, Menéndez’s work experience included data engineering and analytics positions with Pull&Bear and Merkle. Her experience in Data and Playboard management, and her crucial role overseeing the global product management and customer experience at Empathy.co, are reflected in her personal performance and commitment. Her role will be instrumental in further strengthening the product strategy and delivering significant additional customer growth following a very successful 2020.